Want to add something cool to your Shopify store that gets customers hooked, builds your email list, and boosts sales? Say hello to a skincare quiz! It’s like having a skincare BFF helping your customers figure out exactly what their skin needs—and recommending products they’ll actually want to buy.

Let me walk you through how to create one. Don’t worry, it’s easier than it sounds.

Step 1: Nail That Quiz Title

Your quiz needs a title that makes people stop scrolling. Think about it—would you click on a boring quiz? Here are some title ideas to get those creative juices flowing:

• What’s Your True Skin Type? (Challenge accepted!)
• Find Your Perfect Skincare Match. (Like Tinder for your face.)
• What Does Your Skin Really Need? (A little mystery never hurts.)

Feel free to tweak these or come up with your own. Just make sure it’s fun, clear, and irresistible.

Step 2: Set Up Quiz Results in Shopify

Before you dive into quiz-building mode, plan your results. Each skin type should have its own collection in Shopify, packed with tailored product recommendations.

For example:

Your Result: Dry Skin Dry skin is like a sponge that needs a lot of love. It feels tight, flaky, and sometimes itchy—especially in winter. The solution? Hydration, hydration, hydration!

Recommended Products:

• A super-hydrating cleanser (like a refreshing drink for your face).
• A rich night cream (your skin’s cozy blanket).
• A soothing serum (think of it as a spa day in a bottle).

Write a quick description like this for each skin type. You want your customers to feel seen and understood.

Step 3: Pick Your Questions

Here’s where the fun begins! Your quiz needs just 5–7 questions to figure out someone’s skin type. Keep it short and sweet—like chatting with a friend.

Here are some examples:

• How does your skin feel in the morning? (Tight? Oily? A little bit of both?)
• What’s your biggest skincare goal? (Clear acne? Soothe dry patches? Glow like Beyoncé?)
• On a dry winter day, what’s your skin screaming for? (Moisturizer? Nothing? HELP?!)

Throw in a fun question or two for personality, like:

• What’s your favorite scent—floral, spicy, or woodsy?
• What’s your skincare vibe—“I wash and go” or “I’ve got a whole routine, baby”?

Think of your quiz like a casual coffee chat. No one wants to feel like they’re taking a test.

Step 4: Build That Quiz

Now it’s time to put it all together. Use a quiz builder like Interact to make it happen. Don’t worry—it’s basically drag-and-drop. Customize the design to match your store’s vibe:

• Add your logo for that “professional but approachable” look.
• Use your brand colors to keep things cohesive.
• Pick a fun cover image (maybe a smiling face with glowing skin?).

Once your quiz is ready, connect the answers to the results. For example, someone who says their skin is “oily and shiny” should land on the Oily Skin result. Easy, right?

Step 5: Capture Emails Like a Pro

Here’s the deal: People love personalized skincare tips, so they’re more than happy to share their email if you promise to help them out.

On the quiz opt-in page, keep it friendly and clear. Say something like: “Want tailored skincare advice delivered straight to your inbox? Drop your email, and we’ll take it from there.”

Then connect the quiz to your email marketing tool (like Klaviyo). This way, you can send follow-up emails with personalized recommendations. Think of it as your 24/7 sales assistant working behind the scenes.

Step 6: Share It Everywhere

Your quiz is ready—now let’s get it out there! Embed it on your Shopify site, add a pop-up, and promote it on social media. Use fun captions like:

• “What’s your skin’s love language? Find out in 2 minutes!”
• “Not sure what your skin needs? Let’s fix that.”
• “Take the quiz your skin’s been waiting for!”

The more eyeballs you get on your quiz, the more customers (and emails) you’ll gain.

And there you have it—your step-by-step guide to creating a killer skincare quiz for your Shopify store. It’s fun, engaging, and a total win-win for you and your customers. Ready to get started? Let’s go!