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Face Age sends an event to your analytics at each step of the scan — from opening the modal to adding products to the cart. Marketers can use them to build funnels and measure conversion; developers can use them to trigger their own tags.

On Shopify

Connect Google Analytics in the Face Age app.

With the SDK

Set the gtag option.

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Quiz

The email, clientEmail and phone events only say that the field was submitted — the address or number itself is never sent. choice events do include the selected answer.

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Skin analysis

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Results and report

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Products

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Routines

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Send them to GA4 with Google Tag Manager

1

Create Data Layer Variables

In GTM, go to Variables → New → Data Layer Variable and create three variables: action, category and label.
2

Create a trigger

Go to Triggers → New → Custom Event. Set the event name to ^(view|click|submit)$, check Use regex matching, and add the condition category matches RegEx ^(skin_analysis|quiz_name|question_title|choice_text|problem_name|product_name)$ so other click events on your site don’t fire it.
3

Create a GA4 event tag

Go to Tags → New → Google Analytics: GA4 Event. Use your measurement ID, set the event name to faceage_{{action}}, and add category and label as event parameters. Attach the trigger from step 2.
4

Publish and test

Open Preview, run a scan on your site, and check that each step shows up in GTM and in GA4 DebugView.

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Build a funnel

These events map to a typical scan-to-cart funnel:
To react to these steps in your own code instead of a tag manager, use the SDK’s events such as onAddToCart and onCheckout.