The scan itself is a cosmetic reading of a photo used to suggest products and routines. Not a medical diagnosis; does not replace a dermatologist. Keep Mailchimp subject lines and body copy in that same shopping register.
Key terms
- Mailchimp integration: OAuth connection from Face Age to your Mailchimp account (Activate → log in → Allow).
- Shopify Customers integration: saves scan shoppers who entered an email into Shopify with skin-concern tags.
- Basic Email: Face Age's built-in results email (Face Age server or your SMTP). Disabled while Mailchimp or Klaviyo is active.
- Audience / journey: Mailchimp's list and automation objects you use for post-scan follow-up.
- Plus plan: Shopify Face Age plan at $129 a month where Mailchimp and Klaviyo are included.
What you need before you connect
- A Face Age quiz with an Email element. Only one Email field is allowed per quiz; its name field is not editable. Put it where people will still finish the flow: often in the Skin Analyzer section so it shows before results.
- Products connected to concerns so the result email has something real to point at.
- A Mailchimp account and permission to approve app access.
- Plus ($129) or higher. Confirm on pricing.
If you still need to design the quiz screens, use how to build a skincare quiz on Shopify. If your team lives in Klaviyo instead, the parallel setup is documented in Klaviyo skincare segmentation from skin scans.
Step 1: Connect Mailchimp in Face Age
- In Shopify Admin open Apps > Face Age.
- Click Connect CRM on the main page, or go to Customization > Integrations & Connect CRM.
- Open the Mailchimp box and click Activate.
- Log in with your Mailchimp username and password when prompted.
- Click Allow on the permissions screen and wait for the activation message.
- Return to Shopify Admin, refresh the page, and confirm Mailchimp shows as active.
Unlike the Klaviyo path, you are not pasting public and private API keys here. It is an allow-access connection. Still treat it like production access: only store owners or email leads should click Allow.
Step 2: Turn on Shopify Customers for tags
Mailchimp journeys get more useful when profiles carry skin-concern tags.
- On the same Integrations page, open Shopify Customers and click Active.
- Complete a test quiz and scan with a fresh email you control.
- In Shopify Admin > Customers, open that profile and note the exact skin-concern tag text.
Those tags are what you will mirror into Mailchimp segments or journey conditions. If you also want the fuller record stored with the customer (photos, quiz answers, routine, recommendations), use Save analysis data inside the Shopify Customers settings. That setting helps history across devices; you do not need it only to send a results email.
Step 3: Build a post-scan journey in Mailchimp
Exact Mailchimp UI labels move over time, so treat this as the operator pattern rather than a pixel-perfect click path:
- Confirm the test profile appears in the Mailchimp audience Face Age is writing to after your scan.
- Create a customer journey (or automation) that starts when a subscriber is added or tagged after a Face Age scan.
- First email: results summary tone, link back to recommended products, no medical claims.
- Optional wait, then a second email: routine reminder or "scan again later" invite if you use history on Plus+.
- Add audience conditions using the Shopify concern tags you copied, so dryness-tagged shoppers are not pushed the same edit as people tagged for visible pores.
Keep the first email transactional in feel. Marketing consent still applies for promotional follow-ups. A tag is not an unlimited send license.
Step 4: Test like a picky merchant
- Use a private email inbox you check on mobile.
- Run the quiz, enter that email, finish the scan.
- Confirm Mailchimp received the contact and any tags you expect.
- Trigger or wait for the journey email. Check logo, product links and unsubscribe behavior.
- Only then point real traffic at the quiz.
If nothing arrives, check whether Mailchimp is actually active in Face Age, whether Basic Email was your mental model (it is off now), whether the quiz collected an email, and whether the journey is enabled in Mailchimp.
Mailchimp flow ideas that respect the scan
| Journey | Entry condition | Send idea |
|---|---|---|
| Results delivery | New scan contact | Product matches + link to storefront result |
| Concern education | Tag contains a specific concern | Ingredient education tied to your SKUs |
| Short-routine buyers | Quiz preference if you pass it / tag proxy | Two-step routine reminder |
| Returning scanners | Second scan later (Plus history) | Compare invite without medical language |
Do not promise outcomes. Say "your scan suggested" and point to products. For what returning shoppers can see in-app, see the returning-shopper playbook and routines.
Mailchimp vs Klaviyo vs Basic Email
| Option | How you connect | Plan | Notes |
|---|---|---|---|
| Mailchimp | Activate → OAuth Allow | Plus+ | Good if Mailchimp is already your ESP |
| Klaviyo | Public + private API keys; Face Age Recommendation metric | Plus+ | Flow trigger is an API metric |
| Basic Email | Face Age server or SMTP | Available when CRM email integrations are off | Turns off if Mailchimp or Klaviyo is connected |
Pick one results channel. Running two is how shoppers get duplicate emails and support tickets.
Copy and compliance habits
- Disclose AI skin analysis in your privacy policy; Face Age provides template language in the product.
- Avoid diagnose/treat wording in automations.
- Repeat the disclaimer near any detailed result recap: Not a medical diagnosis; does not replace a dermatologist.
- Align email claims with what the storefront already shows after a scan.
Face Age is based in Dubai; your store's legal entity and Mailchimp audience settings still follow your own markets. For privacy wording pointers, see AI skin analysis privacy.
FAQ
How do I connect Face Age to Mailchimp? In Apps > Face Age, open Connect CRM or Customization > Integrations & Connect CRM, open Mailchimp, click Activate, log in, click Allow, then refresh Shopify Admin to confirm the connection is active.
Which plan includes Mailchimp? Mailchimp and Klaviyo integrations are on the Shopify Plus plan ($129 per month) and above.
Can I use Basic Email and Mailchimp together? No. Basic Email turns off while Mailchimp or Klaviyo is connected, so shoppers do not get two results emails. Deactivate Mailchimp first if you need Basic Email again.
Where does the email address come from? From the Email element in your Face Age quiz. A scan alone does not collect an address. Add one Email field per quiz and say why you are asking.
How do skin concerns show up for segmentation? Activate Shopify Customers in the same Integrations page. Face Age saves shoppers who entered an email and finished a scan to Shopify with skin-concern tags you can use in Mailchimp audiences and journeys.
