Tracked events
Withgtag set, the SDK pushes an event to the dataLayer at every step — quiz, photo, results, report, products, routines, cart and checkout. See Analytics events for the full list, what each one means, and how to send them to GA4 with Google Tag Manager.
With
fbPixel, the SDK loads your Pixel and sends a PageView. The step-by-step scan events go to the dataLayer only — to send them to Meta, forward them with a Meta Pixel tag in Google Tag Manager, or call fbq from the SDK’s events.Next
CRM integration
Send the full analysis to your CRM or backend.